9 Namly Grove
9 Namly Grove was imagined as an oasis to pause and observe space, time, nature. Materials and textures were thoughtfully selected to highlight the play of light and shadow throughout the day. “Designed For Your Life's Story”, the house was meant to 'disappear' and allow the personality of future residents to flourish.
The website was designed to exude the tranquility of the home nested atop a hill. I chose full-bleed visuals, soft earthy colours, and a combination of serif and sans serif fonts. Accompanying the website was a print brochure with bronze foil stamping and embossed outlines of the facade of the home. The brochure features photos shot by me.
Web Design, Development, Electronic Mailer Design, Product Photography
I intended the homepage for 9 Namly Grove to serve as an overview of the property, and yet still feel homely and personal. I decided to incorporate a quote from the architect himself as an opening message that is both welcoming and insightful.
Location is an important factor in real estate, so I included snippets of the cool luscious greenery in the surrounding areas and glimpses of cosy fine dining options.
Approach and process
All photo assets were renderings or wide shots, with no detail or close-up shots to diversify the design. Hence, the layout of the page and use of each image had to be very deliberate and well-planned.
Reflecting the act of entering a home, my approach was to bring the viewer from the exterior to the interior. Each aspect of the bespoke home was addressed in a different section. I used leading lines and generous breathing space, so readers aren't overwhelmed.
As much attention was paid to the mobile version despite the website having only 4 pages. I purposefully used positioning and size of content to create contrast between elements. A consistent and clear navigation ensured users could easily browse the website.
A bespoke home envisioned as the foundation of a new legacy, built to stand the test of time. The keeper of your life’s story, to be continued for generations to come.
Disclaimer: All works and images belong to their respective owners.