Asian
Civilisations
Museum Civilisations
Museum
Website Revamp
Focus on recreating the in-person museum experience online. highlight the antiquities and art collections
The Asian Civilisations Museum is a pioneering institution in the region, specializing in the rich tapestry of pan-Asian cultures and civilisations. The museum focuses on the material history of China, Southeast Asia, South Asia, and West Asia, which collectively represent the diverse ethnic groups tracing their ancestry in Singapore.
Client
National Heritage Board
Role
User Experience Designer
Timeline
2021 - 2021
After
Before
Project Objectives
Early Insights
To better understand and identify gaps in the overall experience, some notable activities included organising focus group discussions & surveys, conducting web audits and crafting overall persona and user journey mapping.
Things we found through our discovery sessions
Cultural Bridges
The best museums facilitate learning across a variety of cultures that leads to tolerance and appreciation for others
Socially Motivated
Respondents visit with someone else – partner, family, kids or friends close to 80% of the time
Unified Identity
Consistent look and feel with a strong design representation of the museum's identity
Hybrid Museums
Digital could at best complement, but not replace the physical experience in a museum
Curated Essentials
94% of respondents list a museum website having curated, bite-sized content as important or very important
Exhibit Teasers
The landing page sparks excitement for upcoming exhibitions and offers a glimpse of ongoing exhibits to anticipate
So, what did we do next?
Solutions
The eventual outcome of the pandemic necessitated a more 'pandemic-proof' solution, allowing for both physical and digital visits to the museum. The overall approach should balance and complement the experience without rendering the website redundant.
Impact
Impact
Challenges
Key Takeaways
Pain Points Guide Design
Focus group discussion insights were useful in gathering the pain points which helped set the overall experience and design direction.
Seamless Project Collaboration
Close partnership and collaboration allowed for clear direction and understanding of the requirements and seamless handovers between the project team and the client.
Tailored Documentation Balance
Providing the 'right' balance of documentation, tailored to the project size, was sufficient and not overwhelming for the project team to handle
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