About

I am a UX/UI designer currently based in Singapore. Half Malay half Pathan, I also like to bring the best of both worlds into my design: thoughtful in details but always functional and practical.

With 5 years of experience, I am passionate about helping my clients bring their brands to life and telling their stories visually. Working in a design agency, I’ve had the opportunity to project manage and design digital applications for major brands like Capella and Guoco Tower.

I graduated with a BA (Hons) in Communication Design from the Glasgow School of Art (Singapore) in 2015 and have spent the better part of my life working as a designer, developer, and photographer. With experience across multiple mediums and technologies, I bring a well-balanced perspective to my work. You can find my full resume here.

Sport/rock climbing is my one true love. Climbing since I was 13, I am also a certified IFSC Continental Judge and have judged in Kuala Lumpur, Singapore, Tottori, Doha, and Seoul. I also enjoy gaming and watching movies and TV shows.

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Capabilities

At my earlier position, we combined the disciplines of strategy, marketing, design and technology to deliver digital products that improves life, work and experiences. Our holistic approach in dealing with complex requirements starts with how the audience engages with the digital product and before production is begun. 

UX/UI & Design

Crafting and optimising user-centered designs that works and solves real problems from mobile to desktop. Visually appealing physical designs to capture and captivate audience in selling or showcasing their products.

Front-end Development

Using the core technologies of HTML and CSS for building a web page, implementing a mobile first framework seamlessly builds the structure of your web page in the best semantic way.

Photography

Hands on experience from actual day shoot, photo assistings, post-processing and delivery of end product for fields ranging from sports, fashion, events, weddings/engagements and travel.

Project Management

To address the unique needs of clients, a single point of contact for all coordination and management ensures efficiency without compromising on quality, saving valuable resources, time and costs.

A selection of brands that I’ve worked with

In my earlier role as a Visual Designer & Developer, I’ve been given the opportunity to work with some of the world’s most desirable brands in hospitality, property development, architecture and lifestyle sectors. Other sectors include non-profit organisations, education and e-commerce.

Some notable clients include: Capella Hotels & Resorts, Guoco Tower and Warner Music Singapore.

Asian Women’s Forum On Financial Security Logo
camden-medical-brand-logo
capella-hotels-resorts-brand-logo
cenizaro-hotels-resorts-brand-logo
core-collective-brand-logo
guocoland-brand-logo
guoco-midtown-bay-brand-logo
guoco-tower-brand-logo
headstart-for-life-brand-logo
iglobe-partners-brand-logo
insitu-brand-logo
me-at-oue-brand-logo
naruma-brand-logo
origin-ubud-brand-logo
OUE-brand-logo
ploh-brand-logo
pontiac-land-group-brand-logo
puteri-cove-brand-logo
regent-hotels-resorts-brand-logo
the-luzerne-brand-logo
the-tide-brand-logo
warner-music-singapore-brand-logo
Asian Women’s Forum On Financial Security Logo
camden-medical-brand-logo
capella-hotels-resorts-brand-logo
cenizaro-hotels-resorts-brand-logo
core-collective-brand-logo
guocoland-brand-logo
guoco-midtown-bay-brand-logo
guoco-tower-brand-logo
headstart-for-life-brand-logo
iglobe-partners-brand-logo
insitu-brand-logo
me-at-oue-brand-logo
naruma-brand-logo
origin-ubud-brand-logo
OUE-brand-logo
ploh-brand-logo
pontiac-land-group-brand-logo
puteri-cove-brand-logo
regent-hotels-resorts-brand-logo
the-luzerne-brand-logo
the-tide-brand-logo
warner-music-singapore-brand-logo
capella-hotels-resorts-brand-logo
guoco-tower-brand-logo
me-at-oue-brand-logo
OUE-brand-logo
ploh-brand-logo
pontiac-land-group-brand-logo
the-luzerne-brand-logo
warner-music-singapore-brand-logo