About
I am a UX/UI designer currently based in Singapore. Half Malay half Pathan, I also like to bring the best of both worlds into my design: thoughtful in details but always functional and practical.
With 5 years of experience, I am passionate about helping my clients bring their brands to life and telling their stories visually. Working in a design agency, I’ve had the opportunity to project manage and design digital applications for major brands like Capella and Guoco Tower.
I graduated with a BA (Hons) in Communication Design from the Glasgow School of Art (Singapore) in 2015 and have spent the better part of my life working as a designer, developer, and photographer. With experience across multiple mediums and technologies, I bring a well-balanced perspective to my work. You can find my full resume here.
Sport/rock climbing is my one true love. Climbing since I was 13, I am also a certified IFSC Continental Judge and have judged in Kuala Lumpur, Singapore, Tottori, Doha, and Seoul. I also enjoy gaming and watching movies and TV shows.
Capabilities
At my earlier position, we combined the disciplines of strategy, marketing, design and technology to deliver digital products that improves life, work and experiences. Our holistic approach in dealing with complex requirements starts with how the audience engages with the digital product and before production is begun.
UX/UI & Design
Crafting and optimising user-centered designs that works and solves real problems from mobile to desktop. Visually appealing physical designs to capture and captivate audience in selling or showcasing their products.
Front-end Development
Using the core technologies of HTML and CSS for building a web page, implementing a mobile first framework seamlessly builds the structure of your web page in the best semantic way.
Photography
Hands on experience from actual day shoot, photo assistings, post-processing and delivery of end product for fields ranging from sports, fashion, events, weddings/engagements and travel.
Project Management
To address the unique needs of clients, a single point of contact for all coordination and management ensures efficiency without compromising on quality, saving valuable resources, time and costs.
A selection of brands that I’ve worked with
In my earlier role as a Visual Designer & Developer, I’ve been given the opportunity to work with some of the world’s most desirable brands in hospitality, property development, architecture and lifestyle sectors. Other sectors include non-profit organisations, education and e-commerce.
Some notable clients include: Capella Hotels & Resorts, Guoco Tower and Warner Music Singapore.
