Mediacorp
ONE CMS ONE CMS
Website & Platform Revamp
Transforming and elevating the content consumption experience
Mediacorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
Client
Mediacorp
Role
User Experience Designer
Timeline
2020 - 2021
Awards
Gold — Best News Website/Mobile Service Silver — Website Redesign
After
Before
Project Objectives
Early Insights
We conducted a 2-day Design Thinking workshop, performed experience audits of their current and competitor's websites, and crafted a vision journey inclusive of personas for them to visualise an ideal experience.
Things we found through our discovery sessions
Quality Reads
Content is king, quality and quantity of news content matter to readers
Ease of reading
Crafting an experience that allows readers to find content easily
Clean Structure
Organising news content in a clean structure enhances the flow of reading
Trusted Content
Foster trust with readers through reliable, community-validated content
Bite-sized News
Presenting news in a storytelling format that caters to time-pressed readers
Taxonomy
Implementing thoughtful taxonomy to increase the discoverability of content
So, what did we do next?
Solutions
After thoroughly understanding the user needs and pain points, and considering features required for both the Minimum Viable Product (MVP) and future states, we devised data-driven solutions. These solutions aim to optimise and enhance the overall experience, irrespective of the platform the user is reading on.
Impact
Challenges
Key Takeaways
Guidelines for Successful Deployment
Given the scale of use, designing for flexibility while providing restrictions and clear guidelines is critical in the success of handoffs and rollout
User-Centric Validation
Testing with real users can help validate and make decisions for the project to move forward much quicker
Collaboration for Clarity
Clear documentation of decision points, meeting notes and discussions to ensure greater alignment and reduced misunderstandings over a long-term and large-scale project with numerous teams
Awards
Dive into the heart of what makes us proud. Here, we pay tribute to the remarkable achievements of our team, showcasing excellence in this project, initiative, and collaboration.
"We are highly pleased with the team’s work and appreciate the effort the team has put in... the solutions shared are deeply thought through and do help address a lot of concerns our teams have."
Mediacorp Editorial Team
Disclaimer: All works and images belong to their respective owners.